MORE THAN 7.5 MILLION MOBILE PHONES VALUED AT OVER 4.5 BILLION RINGGIT SOLD IN MALAYSIA
16/02/2011 The FINANCIAL : 2010 was a boom year for the mobile phone industry in Malaysia, as consumers here snapped up over 24 percent more units of mobile phone; growing the overall value of the industry by 30 percent compared to the year before.
Smartphones were the key contributors to the industry’s good performance, with GfK Malaysia
Since the beginning of the 2010, value sales of smartphones have been consistently increasing every month and occupied 72 percent of the overall pie by December. Overall, close to two in five (38%) mobile phone sets sold last year were smartphones.
“Greater mobility and the need to stay connected for work and play are some of the reasons for the rising trend of smartphone ownership,” commented Ms Jennifer Chan, General Manager of GfK Malaysia
Consumers are also spoilt for choice when it comes to the various operating systems (OS) offered by phone makers. Although Symbian remained the market leader, much higher growths were reflected in the performances of Android, RIM and IPhone OS in 2010. Android phones in particular have risen substantially in popularity in the last 12 months, with more than one in five (22%) smartphones being sold today operating on the Android platform.
According to GfK findings, the average prices of smart phones are declining and models priced even lower than RM500 were made available in the market last year. However, over three-quarters of smartphones sold were those in the RM500 to RM1499 price range. In terms of contribution to overall sales, smartphones in this price range occupied 64 percent, with the bigger chunk of 38 percent contributed by sales of those costing over RM1000.
MOBILE APPS MARKET; $25 BILLION BY 2015
Source : http://www.prnewswire.com
January 18, 2011 - According to a new market research report, 'World Mobile Applications Market (2010 - 2015) published by MarketsandMarkets (http://www.marketsandmarkets.com), the total global mobile applications market is expected to be worthUS$25.0 billion by 2015, out of which the Apple App Store will account for nearly 20.5% of the total revenues. The global market is expected to record a CAGR of 29.6% from 2009 to 2014.
Advancement of network technologies, restructuring of revenue-sharing pattern, lowering of mobile data usage cost, growing adoption of smart phones, and increase in application usability have contributed to the growth of mobile application adoption globally. Apart from this, the mobile application advertising opportunity has allowed publishers to partly (by allowing discounts) or fully subsidize (make application free) applications; this has helped increase the adoption of mobile applications. However, the surge in the number of applications has increased the risk of data theft through delivery of phishing and spyware in applications. The lack of meaningful business applications and specialized mobile applications for specific industries has restricted the growth of mobile application development. The advent of 4G and superior content delivery technologies presents an opportunity for the mobile applications market. The global mobile applications market is estimated to reach $25.0 billion in 2015 from about $6.8 billion in 2010.
The Asian region, especially India and China, has emerged as mobile applications hotspot with the continuous development of cellular markets and the increasing 3G penetrations and expenditure on consumer electronics across the region. In relatively saturated markets, such as North America and Europe, operators' subsidies and carrier wars have been fuelling the growth of the mobile applications market in the region.
While the economic recession adversely affected the global markets, the global Mobile applications market was one of the very few markets that did not have impact of the global meltdown. In 2008, mobile applications registered 146% growth in terms of downloads, with over 1 billion downloads compared to 450 million in 2007. In 2009 the mobile applications market again registered high growth by generating 6.4 billion downloads.
The global mobile applications device market is segmented into the submarkets for on-deck and off-deck mobile applications markets. The former is the larger segment, accounting for approximately 3/4 of the global mobile applications revenues. However, the off-deck mobile applications segment is expected have a faster growth in the future, owing to lowering of entry barriers and faster establishment of new independent stores. It is expected that by the end of 2015, the off-deck mobile application stores will just surpass the number of downloads from on-deck stores.
Each sub-segment of the global mobile applications market is calculated for the four geographical regions of North America,Europe, Asia, and ROW. North America is leading the market in 2009 with a 41.6% revenue share; however, Asia is the largest market in terms of downloads with 36.0%. The European mobile applications market stood at $1.2 billion in 2009, which is expected to become largest market in 2015 at 8.4 billion growing at a CAGR of 33.6% during 2010 - 2015.